Software companies bring me in when they need a fractional product leader and product strategy consultant, but not a full-time hire. Strategy, priorities, hard calls. The CPO role, right-sized.
You've got real product decisions to make. You need someone who's been in the room before, not a generalist with a framework deck and a confidence problem.
I work with software companies from Indianapolis and beyond that need clearer product strategy, stronger prioritization and experienced product leadership without adding a full-time executive hire.
More than 20 years in enterprise software. Product strategy, platform modernization, design-trained thinking. I've sat in the hard conversations and I know what useful looks like on the other side of them.
"I'm not here to add theory, process for process's sake or vague innovation language.
I help teams get clear, make better decisions and move forward."
Embedded in the business at a senior level, without the full-time commitment. Strategy, prioritization, team direction: the CPO role, right-sized.
A thinking partner for the CEO or product leader. Outside perspective grounded in real operating experience, not consulting abstractions.
Short-term engagement on a specific problem: a roadmap reset, a platform decision, a team issue that needs experienced judgment.
A slide deck is useful for a moment. Properly structured decisions and working context keep informing the business for a long time. I care about which one you walk away with.
Every azDrum engagement includes a clear readout for leadership and a structured context layer for planning, onboarding and future decision support. Not just the final presentation.
When the timing is right, we can also connect live data feeds (Jira activity, sprint metadata, usage signals) and wire in agent-based processes to keep the context current and working as the business evolves.
A direct readout leadership can understand, act on and share across the business.
Working files that preserve the thinking behind the conclusions, not just the conclusions.
Artifacts designed to keep working in the AI-assisted workflows modern teams use every day.
Connect live data feeds to keep the context current as the business evolves.
One structured file. Any conversation, ready to go.
Because the deliverables are properly structured, any stakeholder can turn months of strategic thinking into a focused prompt. Here's what that looks like in practice.
No hunting for the right slide deck. No asking the product team to re-explain context they already documented. A sales rep, CEO or board member opens a conversation with their AI tool, shares the relevant files and gets a useful answer in minutes.
The context file isn't a prompt pack. It's a structured record of decisions, priorities, tradeoffs and working logic, organized so it stays useful long after the engagement ends.
Works with any AI tool your team already uses: Claude, ChatGPT, Cursor, internal copilots. Share the relevant files and the context travels with it.
A sales rep just logged this customer request: [paste the request verbatim]
Evaluate whether this aligns with our stated strategy:
A focused assessment of where your product stands: strategy, roadmap, team, process. Clear findings and concrete next steps.
Learn moreFor teams drowning in too many priorities. Structured sessions to cut through the noise and land on a roadmap that reflects the business.
Learn moreHands-on product leadership for a defined period. Strategy, team direction and executive partnership during a critical phase.
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